What's So Special About Digital Marketing?
What is Digital Marketing?
Digital marketing, also known as online marketing, encompasses all efforts made on the internet to connect with current and potential customers.
Businesses leverage digital channels such as search engines, social media, email, and websites to promote their products and services
Why is Digital Marketing So Important?
With 2.71 billion online shoppers worldwide, having a strong digital presence is crucial. Consumers now expect and rely on digital content to learn about brands.
Plus, digital marketing offers creative possibilities even on a budget
Different Types of Marketing
Search Engine Optimization - Optimizing your website to rank higher in search engine results.
Social Media Marketing - Engaging with audiences on platforms like Facebook, Instagram, and Twitter.
Content Marketing - Creating valuable content (blogs, videos, infographics) to attract and retain customers.
Email Marketing - Sending targeted emails to nurture leads and build relationships.
Pay-Per-Click (PPC) Advertising - Running paid ads on search engines or social media. A
digital advertising model where advertisers pay a fee each time someone clicks on their ad.
Affiliate Marketing - Partnering with affiliates to promote your products or services.
Influencer Marketing - Collaborating with influencers to reach their followers.
Digital marketers strategize, execute, and analyze campaigns across various channels. They focus on driving traffic, generating leads, and increasing brand visibility
While similar, inbound marketing emphasizes attracting and engaging audiences organically, whereas digital marketing encompasses all online efforts.
Facebook
Instagram
TikTok
LinkedIn